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The Israeli Wellness Entrepreneur Who Moved from NYC to Living half a mile away from the Gaza Border

Writer's picture: LironLiron

My name is Liron, and I'm a Physical Therapist, Pilates instructor, and posture specialist from Israel. My journey has taken me from the bustling streets of New York City to the turbulent life on the Gaza border, in my husband’s small collective community, Kibbutz Erez.

Shir and Liron at the beach in Hawaii
Us! Traveling in Hawaii

While living in NYC for four years and working at an outpatient clinic, I treated countless individuals suffering from pains and injuries that severely impacted their well-being. Their discomfort affected their ability to perform daily activities, engage in workouts, and find comfort at their desks. This experience highlighted a common thread amongst my patients: the way they carried their bodies in daily activities and workouts had a direct impact on their quality of life. Their postural habits often led to their bodies' wear and tear over time.  Understanding the contribution that I could make, and the strengths and assets of my various professional disciplines, I was inspired to create a lasting solution for my clients.  My background in Physical Therapy, posture, and Pilates enabled me to design a holistic wellness program individually tailored  to those with whom I was working.


This realization led to the development of my unique approach: The MUV Method. Built on the science of body movement, anatomy, and physiology, this approach guarantees long-term results, allowing people to return to the activities they love, pain-free. The beauty of MUVwell lies in its flexibility. With my diverse On Demand library, you can take your Pilates workouts anytime, anywhere. In addition, I have created programs for specific concerns, whether it's back pain, core strength, or increased flexibility. Our programs cater to all fitness levels and durations, ensuring a perfect fit for anyone's needs, abilities and schedules.


My husband and I decided to take a break from NYC to travel through Colombia, Nicaragua, Costa Rica, Guatemala, and Mexico. We were renting a beautiful apartment in a small beach town in Mexico when our world changed dramatically.

On the night of October 6th, we were at a Friday night dinner, enjoying our time with other travelers. On and off throughout the meal, my husband, Shir, was uncharacteristically on his phone. His worried look alerted me to understand that something worrisome was happening.  He revealed that terrorists had infiltrated our kibbutzim, and our loved ones were fighting for their lives. The news was shocking and terrifying. The following days were sleepless, filled with deep anxiety and worry, and constant phone checks for whatever updates we could get on our family and friends. We could only pray for their safety and survival.


Having lived so close to the Gaza border, we always feared such an event, but we never imagined a scenario as horrifying as what unfolded.  We later learned that friends and acquaintances had been murdered or kidnapped. It was devastating.  We felt helpless being so far from home.  


Ironically or not, and despite the continued danger, we became growingly committed to helping our communities re-build… body and soul.  Our kibbutz, once lively and filled with children, was now sparsely populated and eerily quiet except from the noise of warfare on both sides of the border. 


My involvement with rebuilding our community has made me feel more committed to working with people in all areas of my life; more devoted to using my professional skills and outlooks to enable people to heal themselves and fulfill their potential.  As my main focus, MUVwell fits directly into my continuing values of community, wellness and resilience. It makes science-based quality of life accessible to everyone.   


MUVwell has grown significantly since its inception. What started as a solution to help my patients in NYC has now evolved into a comprehensive online platform, reaching people worldwide. The flexibility and accessibility of our programs have allowed us to connect with an international audience, providing tailored wellness solutions to people from all walks of life.


As I continue to work and create content, I am focused and devoted to the growth and success of our MUVwell community. Our journey, filled with unexpected challenges, is one of resilience, adaptability and an undeniable belief in the potential of each and every one of us.




3 Comments


Guest
Jun 27, 2024

❤️

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Guest
Jun 26, 2024

מעורר השראה!❤️🙏🇮🇱


בהצלחה - מאיר חרש

Edited
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Elliot Hekmat
Elliot Hekmat
Jun 26, 2024

best of luck with the journey Liron 💫

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